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雅思口语advertisement 话题从2010年开始就几乎每年都会在真题题库中出现,今天麦考瑞雅思老师为同学们总结advertisement在各个考试环节会以什么面目出现,会着重考察哪些回答角度。还给同学展现了各种答案和观点素材。

 

Adervertisement-Speaking

Part 1

How do you feel about advertisements on TV?

I feel tired of TV commercials, especially those infomercials. When the channel begins broadcasting the endless infomercials, I just turn the TV off. Nobody loves being bombarded by advertisements and only few people would buy the products.

在part1 环节,很多同学容易忽略的是时态这个基本问题。上篇答案时态基本以一般现在时为主,这是P1中会最常涉及的时态。请一定要留意、养成主谓一致的习惯。

Part 2

Describe an advertisement you like,you should say :

what type of advertisement it is

what product it advertises

where you first saw it

And explain why you think this advertisement is effective.

Sample 1 :

There are several advertisements that we see on the TV daily and some of them are very boring and others are average while some are very interesting and creative. One such advertisement that I really liked was regarding the unmatched contributions of mothers for their kids which I saw a few months back. The advertisement was broadcasted for the 'Mother's Day' and it was not for any product. The ministry of child & mother care of health department was the sponsor of this ad and I saw it 3-4 days before the last 'Mother's Day'.

This ad was a very creative one and it was not like the most other ads that publicise or advertise their products. Rather it was an advertisement dedicated to the mothers and it reminded us that the toughest job in the world is the job done by mothers. They take care of their kids with the utmost care and dedication. They sacrifice their own wished and will to properly bring up the kids.

I saw this ad in the (...say a channel name..) UR TV channel. This was a creative ad that effectively delivered the message it intended to. It has shown some successful person in the history at the end and before that it showed how mothers are taking care and inspiring their kids to do good things and in the end, it shows the tribute to the mothers of the world for their valuable and second to none contribution.

 

类似广告可以参照:宝洁公司伦敦奥运期间广告——感谢妈妈

Sample 2:

There are several types of advertisements that we see daily on TV, billboards, through the Internet, social networking sites, mobile applications, and mobile games. Many of them are very banal, full of marketing speech and kind of boring while others are average and their primary focus is to express the positive sides of a product to increase the sales. Finally, quite a few of them are creative, informative, humorous, fascinating and memorable.

I usually do not like to watch advertisement between a movie/ TV programme and large commercial breaks are quite annoying to me. I personally think that the best way of advertising is using billboards, which can lead you to remember the brand name forever without actually annoying you.

Well, the best advertisement I have ever seen that I still like for its uniqueness was on a highway in the United Arab Emirates and I really liked the idea of this advertisement. One day while passing the main road a big billboard caught my eyes. It was designed to look like the filtration zone of a cigarette which is commonly known as the cigarette butt. The large billboard was quite different in shape and it presented the message ‘Stop smoking even Marlboro’ quite visibly.  

I stole a glance at the billboard and thought about the message it conveyed. I actually did not think much and forgot about it. After an hour I found myself in front of a beach with a packet of Marlboro cigarette in my pocket. While I was lighting a cigarette, I was wondering why I bought a packet of Marlboro? It is usually not my brand! To my surprise, I realised that the advertisement that I saw on the road had an immense effect on my psychology unconsciously. I was convinced that the billboard had forced me to buy that brand unconsciously. I think it was the first time I realised how advertisements can target people's unconscious mind. Technically speaking this is the moment I realised that the best way to influence people’s buying behaviour is to use their unconscious mind instead of trying to deliver marketing speeches. When I thought more to analyse the billboard advertising and its effect on me, I realised that the advertiser tried to use reverse advertising techniques by delivering the message that Marlboro is less dangerous and smokers who wish to quit smoking should try this. Possibly all smokers- from light smokers to heavy ones, wish a day without smoking though many of them do not try hard. Then the billboard advertisement was pretending as if they were broadcasting an important public safety message. Moreover, they used a fascinating design on the billboard that would actually grab anyone's attention. As you can see, they were quite successful as I still remember this advert very vividly and I like this advertisement due to the creative thinking of the maker.

 

Other topics related to advertisements:

Describe an advertisement.
Describe your favourite advertisement. 
Describe a creative advertisement you have recently seen.
Describe an advertisement you liked.

 

Part 3

1.Do you think advertising influences what people buy?(隐含问题:why & how, 可以举例)

Yes, definitely. If there were no advertising and you went to a shop, then you would just buy what you wanted based on maybe what others have told you, what the product looks like, or, depending on the product, what it says on the label. Advertising builds up a brand and people then trust a certain thing because they have seen it on television or elsewhere. Also, there is so much advertising around it must influence us. You can’t escape it as it is fed to us constantly in our daily lives – not only in magazines, radio and television, but on billboards, on TVs installed on trains and platforms, even in schools and universities. So yes, advertising influences what we buy.

 

2.Do advertisements give correct information, or do they encourage people to buy things that they may not need?

I think some do and some don’t, but it’s difficult to know which are giving us the correct information. For example, the skin whitening products – I do not believe that these work but we see them everywhere in Asian countries, and we are encouraged to buy them even though they are not actually necessary. The adverts, though, tell us they are necessary as they will improve our lives and we will become more accepted and successful. This then, is an example of advertising encouraging people to buy something they do not need. I do think there are checks in most countries these days to make sure that adverts are giving the correct information and not lying to people, but I think it is still easy for advertisers to exaggerate or to do this without breaking the regulations.

3.Is advertising really necessary in modern society?

It could be seen to be necessary in terms of the fact that, as I mentioned before, there is so much choice that we need someone to guide us in what to buy or to give us some extra information about products. Without this, it would be difficult to know where to start. However, that said, I’m not sure that I would regard it as ‘necessary’ as overall I think it may do more harm than good. As we just discussed, advertising encourages people to buy things they possibly do not need. We live in a consumer society and many people are in debt because we are encouraged to buy and buy, and I’m sure advertising plays a major role in this. Without advertising we could just do our own research and decide what we really need. So no, I would not say that advertising in necessary in modern society.

 

advertisement雅思写作口语话题思路Tips

Advertising: good things / positives / advantages / points in favor

Advertising plays a key role in business

Advertising allows companies to tell consumers about their products

Consumers can learn about the choices available through advertising

If there was no advertising, consumers would have less choice

The advertising industry provides a lot of employment

Many creative people work in advertising

Advertising is a huge industry - without it, unemployment would be much higher

Some people consider advertising to be a form of modern art / entertainment

Many people enjoy adverts, especially TV ads

 

Advertising: bad things / negatives / disadvantages / points against

Advertising can be used to manipulate people

Advertising tries to convince people that purchasing a certain product will make them feel happy or will improve their life

Most adverts use glamour, or models to deliver their message, not real people

Advertising now dominates our culture - without it economies would fail

Many advertising campaigns suggest a connection between ceratin brands and a higher status in life

Young children and teenagers are often the target of advertising agencies/companies

Young children can be influenced very easily by seeing advertisements on TV

 

Advertising: general opinions / observations

More regulation of advertising is needed

Advertising specifically targeting young children should be strictly regulated and monitored, or even prohibited or banned

Advertising or marketing of unhealthy food should not be focused on children

Some countries do not allow advertising of cigarettes and other products which present a 'risk to health'

Advertising is an essential part of any free economy

Advertising generates demand for products and services - and this generates employment and stimulates economies

There should be tighter regulation of advertising of potentially health damaging or dangerous products.

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